Last updated: July 2026 — James Wilson, Hopea20

Affiliate Disclosure

Last Updated: January 2026

Hopea20 (hopea20.com) is committed to transparency and compliance with the Federal Trade Commission (FTC) guidelines and UK consumer protection regulations. This page discloses our affiliate relationships and explains how they work.

What This Website Does

Hopea20 provides independent reviews and recommendations of online casinos. Our mission is to help UK-based players make informed decisions about which online gambling operators best suit their needs. All content is created by James Wilson, an experienced gambling industry analyst with extensive knowledge of online casino operations, player protection, and regulatory compliance.

Affiliate Relationships and Commissions

Hopea20 may earn affiliate commissions when you click on links to online casino operators featured on our website and subsequently register or make deposits with those operators. These commissions are paid directly by the casino operators to Hopea20 and do not come from your account or affect the amount you can deposit or win.

How Affiliate Links Work

• When you click an affiliate link on Hopea20, a unique code is attached to your visit
• If you register and play at that casino, the operator recognises the referral and credits Hopea20 with a commission
• This process is entirely transparent and is standard practice across the online gaming industry
• You pay nothing extra; the commission comes from the operator's marketing budget

Independence and Editorial Integrity

Our affiliate relationships do not compromise our editorial independence. James Wilson maintains strict objectivity in all casino reviews and recommendations, regardless of affiliate commission structures. Our review methodology is designed specifically to prevent bias:

• Standardised Evaluation Criteria: Every casino is assessed against identical criteria including licensing, security, game variety, payment options, customer support, and player protection measures
• Unbiased Scoring System: Reviews use a transparent points-based system that is applied consistently across all operators
• Honest Criticism: We highlight both strengths and weaknesses of each casino, even if they are affiliate partners
• No Pay-for-Placement: Casinos cannot purchase higher ratings or prominent placement through additional payments
• Player-Focused Recommendations: Our primary goal is helping players find the best option for their circumstances, not maximising commissions

Our Expertise and Authority

James Wilson brings over a decade of professional experience in the online gambling industry. His background includes work in casino compliance, player protection analysis, and gaming regulation. This expertise allows Hopea20 to provide genuinely informed, nuanced reviews that go far beyond surface-level assessments. Our recommendations are built on deep technical knowledge, not commercial incentives.

Disclosure of Financial Interests

In the interest of complete transparency, readers should know that:

• Hopea20 earns affiliate commissions from casinos reviewed on this site
• The amount of commission may vary between operators, but this does not influence review ratings
• Some casinos reviewed on Hopea20 may not be affiliate partners; we review operators based on relevance to our audience, not commission potential
• James Wilson may receive other forms of compensation related to online gambling content, but never directly tied to specific reviews

Regulatory Compliance

Hopea20 operates in compliance with:

• FTC Endorsement Guides and disclosure requirements
• UK Consumer Protection from Unfair Trading Regulations 2008
• Gambling Commission guidelines on responsible gambling communication
• ASA (Advertising Standards Authority) Code of Non-broadcast Advertising and Direct & Promotional Marketing

Questions or Concerns

If you have questions about our affiliate relationships, review methodology, or editorial practices, please contact James Wilson directly. We value reader trust and are committed to operating with complete honesty and transparency.

Contact: hopea20.com